Review Guidelines — NIL Financial Advisor Directory

The NIL Financial Advisor Directory exists to help student-athletes, families, and other clients make informed decisions by sharing honest, respectful, and helpful feedback about their experiences with NIL-focused financial advisors.

To keep reviews credible and useful, we ask all users to follow these guidelines:

1. Be Honest and Accurate

Share your actual experience working with the advisor — the good, the bad, or somewhere in between.

  • Avoid exaggerating, making false claims, or posting second-hand stories you can’t verify.

2. Keep it Respectful

Critique services and professionalism — not personal characteristics like race, gender, religion, or appearance.

  • No profanity, hate speech, or personal attacks.

3. Be Specific

Details make reviews far more useful. Consider including:

  • How responsive was the advisor?

  • Were fees, billing, and engagement terms clear?

  • Did they meet deadlines and communicate effectively?

  • Did they provide proactive NIL-specific financial planning or investment guidance?

4. No Conflicts of Interest

Do not post reviews for your own business or on behalf of a competitor.

  • Friends, family, and business partners of the advisor should not submit reviews unless they were also a paying client.

5. Stick to Your Experience

Avoid making claims about legal or ethical violations unless they are a matter of public record.

  • If you have a serious complaint (fraud, misconduct), use our Report a Concern form so we can handle it appropriately.

6. Star Ratings Explained

We use a 1–5 star scale:

  • 5 stars: Excellent — went above and beyond expectations.

  • 4 stars: Good — met expectations with only minor issues.

  • 3 stars: Average — acceptable, but left room for improvement.

  • 2 stars: Poor — fell short in key areas.

  • 1 star: Very poor — would not recommend.

7. Verification

We may request proof that you worked with the advisor (such as engagement letters, invoices, or relevant communication records).

  • Reviews that cannot be verified may be removed.

8. Edits and Removal

You may edit or remove your review at any time by contacting info@NILFinancialAdvisorDirectory.com.

  • We reserve the right to remove reviews that violate these guidelines.

9. Advisor Responses

Advisors can reply publicly to reviews to address concerns, clarify details, or thank clients.

  • Replies should remain professional — this is an opportunity to build trust and credibility.

10. Compare Multiple NIL Advisors

Our directory allows you to compare advisors side-by-side.

  • Use the Compare feature to see reviews, ratings, specialties, fees, and services at a glance.

  • Comparing multiple advisors before making a decision can help you find the best fit for your needs.

11. Our Goal

We believe in transparency. Honest reviews — positive or negative — help student-athletes and families choose the right financial professional, and encourage advisors to maintain the highest level of service.

Questions about reviews or ratings?
Contact us at info@NILFinancialAdvisorDirectory.com or visit our FAQ page.